Mobile App Design
2021
In 2020
Role::
Creating a brand from scratch based on strategies, target audience and the fitness community
Defining the color palette was a iterative process. It includes number of variations.
Custom made 24x24 grid icons to make consistency across the platform.
Establishing a new brand style that would become a basis for the main product design
App icon that works well on multiple platforms.
Maintaining a consistent and unifying aesthetic illustration style using shadow, reflection and gradient.
By creating reusable components, I facilitated collaboration, enabling the team and me to design visually cohesive and high-performing interfaces efficiently.
Throughout, collaboration was the backbone of success. Working with cross-functional teams, I ensured designs met business goals while addressing user needs. Feedback loops were constant. From Fitsentive releases to the stakeholder’s requirements, every iteration was shaped by real-world insights.
By mid-2023, the platform launched, featuring a intuitive interface, performance upgrades, and integration with Apple Health & Apple Watch for better step/activity tracking .
Increase in active user base
Already onboarded
Google Play and Apple Store
