Branding
2022
(Re)Branding
Applify
(Re)Branding
Applify
Applify is a purpose-led global technology company specialize in serving SMBs and enterprises, particularly in the healthcare and education sectors.
Applify is a purpose-led global technology company specialize in serving SMBs and enterprises, particularly in the healthcare and education sectors.
This strategy in every aspect of the design come together to create a brand that feels inviting, light, and playful.
This strategy in every aspect of the design come together to create a brand that feels inviting, light, and playful.
In 2021
At the heart of Applify is a belief that every business deserves technology that is not only functional but also intuitive and inspiring. This vision drove the team to reimagine their brand identity, and I had the privilege of shaping that journey. Through thoughtful design, I crafted a visual and experiential language that reflects Applify’s commitment to innovation, simplicity, and empowering businesses to thrive in a digital-first world.
At the heart of Applify is a belief that every business deserves technology that is not only functional but also intuitive and inspiring. This vision drove the team to reimagine their brand identity, and I had the privilege of shaping that journey. Through thoughtful design, I crafted a visual and experiential language that reflects Applify’s commitment to innovation, simplicity, and empowering businesses to thrive in a digital-first world.
Credits:
Created in collaboration with the Applify Team (Design, Business and Marketing).
Created in collaboration with the Applify Team (Design, Business and Marketing).
Founders: Ojus Sharma, Deepak Bhagat
Founders: Ojus Sharma, Deepak Bhagat
Establishing the foundation of the applify brand began with developing the color palette and selecting typeface to enhance its personality. All of which come together to create a brand that feels inviting, light, and playful.
I teamed up with Sumesh Verma, our lead designer, Sahil Bhatia, a talented designer to collaborate together crating the entire experience.
My work extended beyond aesthetics to deliver strategic design solutions that drive business growth.
I crafted a high-impact pitch deck to effectively communicate Applify's vision, and value proposition to stakeholders, ensuring alignment and enhance client interactions.
Along with that, I developed a comprehensive internal brand toolkit, equipping their teams with the tools to maintain consistency, and support the expansion of new business verticals.
My work extended beyond aesthetics to deliver strategic design solutions that drive business growth.
I crafted a high-impact pitch deck to effectively communicate Applify's vision, and value proposition to stakeholders, ensuring alignment and enhance client interactions.
Along with that, I developed a comprehensive internal brand toolkit, equipping their teams with the tools to maintain consistency, and support the expansion of new business verticals.
My work extended beyond aesthetics to deliver strategic design solutions that drive business growth.
I crafted a high-impact pitch deck to effectively communicate Applify's vision, and value proposition to stakeholders, ensuring alignment and enhance client interactions.
Along with that, I developed a comprehensive internal brand toolkit, equipping their teams with the tools to maintain consistency, and support the expansion of new business verticals.
In 2022
Even after my formal engagement with Applify concluded, I maintained a strong professional relationship with the team, rooted in mutual respect and shared creative vision.
I continue to support their branding efforts, particularly in the realm of motion design, by crafting logo animations that bring their identity to life. This particular animation, created using Adobe After Effects, reflects my commitment to delivering thoughtful and impactful design solutions that evolve with their brand’s journey.
Even after my formal engagement with Applify concluded, I maintained a strong professional relationship with the team, rooted in mutual respect and shared creative vision.
I continue to support their branding efforts, particularly in the realm of motion design, by crafting logo animations that bring their identity to life. This particular animation, created using Adobe After Effects, reflects my commitment to delivering thoughtful and impactful design solutions that evolve with their brand’s journey.
@aasshhui
Made with Love, Peer pressure & Framer ❤
Made with Love, Peer pressure & Framer ❤
Made with Love, Peer pressure & Framer ❤